这个夏天
北半球多地热到破纪录
当“China Cool”
不断刷屏海外社交媒体时
This summer, as record heat grips much of the Northern Hemisphere, “China Cool” is taking over global social media.
遵义
自带“凉方”
吸引着不少外国游客
跨越山海而来
体验一种
“看得见风景，摸得到温度”的
China Cool
Zunyi has its own way to beat the heat — drawing travelers from afar to experience a “China Cool” that offers scenery you can see and warmth you can feel.
地心探秘，穿越亿万年的Cool
Journey to the Earth's core
— COOL across eons.
双河洞
亚洲第一长洞
探明长度超437公里
洞内钟乳石林立
暗河奔流
常年温度保持在15℃左右
马达加斯加游客Juliana
游览中直呼：
“像穿越回几亿年前”
Shuanghe Cave — Asia's longest, with a explored length of over 437 km, ranking 3rd in the world. Inside, stalactites rise, underground rivers rush, and the temperature stays around 15°C year-round. Madagascan visitor Juliana exclaimed: "It feels like traveling back hundreds of millions of years."
年轻人更爱洞穴飞拉达、地心大荡绳
还有悬崖咖啡
——一杯咖啡挂在半空
脚下是万丈深渊
今年
双河洞冲进携程海外“中国奇境榜”前三
Young travelers go wild for cave via ferrata, underground swing ropes, and cliffside coffee — cups suspended mid-air over abyssal depths. This year, Shuanghe Cave made Ctrip's overseas "China Wonder List" top 3.
从地心回到地面
另一种“Cool”
在古迹与山水间展开
From the earth's core back to the surface, another kind of "Cool" unfolds among ancient sites and scenic landscapes.
千年古迹，指尖触摸历史厚度
Centuries of history,
felt in a single touch.
海龙屯
贵州唯一的世界文化遗产
三十六步天梯
每阶半米高
坡度45度
Hailongtun — Guizhou's only UNESCO World Heritage Site. The 36-step sky ladder, each step half a meter high at a 45° slope.
喀麦隆留学生婷婷和艾娜
穿上汉服
一步步登顶
指尖摸过近千年的古城墙
忍不住感叹：
“原来中国历史就在眼前
so cool ！”
Cameroonian students Tingting and Aina, in Hanfu, climbed to the top, touching the nearly 1,000-year-old city wall. They marveled, "Chinese history is right before our eyes — so cool!"
赤水丹霞
赤色岩壁如大地脉搏
赤水大瀑布飞泻直下
世界各国的游客漫步其间
在这片世界自然遗产里
邂逅中国西部的“红色奇迹”
Chishui Danxia — red cliffs pulse like the earth's heartbeat. The great waterfall cascades down. Travelers from around the world wander through this UNESCO World Natural Heritage, discovering the "red miracle" of western China.
古镇夜色与烟火气
则是另一种
触手可及的“Cool”
The ancient town’s night views and its vibrant local atmosphere are another tangible kind of "cool".
古镇烟火，夜色下的东方美学
Ancient town vibes
— Eastern aesthetics by night.
乌江寨
吊脚楼临水而立
独竹漂如履平地
夜幕刚刚降临
打铁花飞溅如星
各国游客举着手机
快门声此起彼伏
Wujiang Village — stilt houses rise along the water, single-bamboo drifting glides like walking on land. As night falls, molten iron sparks fly like stars. Tourists from around the world raise their phones, shutters clicking.
西班牙花式足球全国冠军哈维尔
换上一身苗服
手里多了一个特别的“伙伴”
——用竹子编成的足球
颠球、绣球、追竹
在廊桥边、水岸旁、绣坊前一一打卡
用这颗竹编足球
标记每一个心动的角落
这个西班牙人发现
用花式足球的节奏游历遵义山水
是一件这么COOL的事
Spanish freestyle football national champion Javier changed into Miao ethnic costume and picked up a special "companion" — a football woven from bamboo. He juggled, headed, and chased the bamboo ball as he checked in one scenic spot after another — by the bridge, along the waterfront, in front of the embroidery workshop — marking every corner that caught his heart with this bamboo-woven football. And in doing so, this Spaniard discovered that exploring the landscape of Zunyi at the rhythm of freestyle football is one truly COOL thing to do.
从古镇的夜色中走出
遵义的茶山与街头
藏着更朴素的烟火Cool
Stepping out of the ancient town's night, Zunyi's tea hills and streets hold a simpler, everyday kind of "Cool".
一片茶叶，一碗烟火的人间 “Cool”
One leaf, one bowl
— a taste of life's COOL.
湄潭
4.3万亩连片茶园
世界最大
多国驻华使节
外籍嘉宾曾走进茶海采茶制茶
Meitan — 43,000 acres of contiguous tea plantations, the world's largest. Diplomatic envoys and international guests have walked these tea seas to pick and process leaves.
来自海外游客
喝了一口新茶饮
惊呼“口感棒极了”
从采茶到点茶到新茶饮
这片叶子让世界
尝到了遵义的“绿富美”
From overseas tourists took a sip of the new tea brew and exclaimed, "The taste is amazing!" From plucking to brewing to modern tea drinks, this leaf lets the world taste Zunyi's "green prosperity".
在遵义街头
经常可以听到“哐次哐次”的声音
——蛋包洋芋、怪噜洋芋
辣椒花椒翻腾出一锅烟火气
On Zunyi's streets, the rhythmic "kuang-ci kuang-ci" of sizzling woks fills the air — egg-wrapped potatoes, mixed spicy potatoes, with chili and Sichuan pepper creating a savory aroma.This summer, as record heat grips much of the Northern Hemisphere, “China Cool” is taking over global social media.
外国游客打卡
寻找这座城市的人间风味
Foreign tourists taste the city's flavors.
那一碗百年非遗凉粉
马达加斯加女孩尝了一口
清凉从舌尖漫到心底
直呼“太上头”！
One bite of the century-old intangible heritage cold noodles made a Malagasy girl exclaim, "So addictive — the coolness spreads from tongue to heart!"
当舌尖记住了这座城市的味道
更深的文化理解也随之而来
遵义的Cool
便有了自己的“节拍”
一半在节气里静静生长
一半在赛事中热烈绽放
When the taste of this city is remembered on the tip of your tongue, a deeper cultural understanding follows. Then the "cool" of Zunyi finds its own rhythm — half quietly growing with the seasons, half blazingly bursting forth in its tournaments.
时令与赛事，世界听懂遵义的“Cool”
Seasons and sports
— the world gets Zunyi's COOL.
在遵义
中国二十四节气
不只是日历上的符号
In Zunyi, China's 24 solar terms are more than just symbols on the calendar.
小暑之际
俄罗斯小姐姐
找到了最清凉的打开方式
——亲手做一把遵义非遗扇子
画纸、挑骨、绑绳……
她说：
“在中国过夏天
用中国的方式降温 很COOL”
As Xiaoshu (Minor Heat) arrived, a Russian girl found the coolest way to beat the heat — making a traditional Zunyi fan with her own hands. She painted the paper, selected the ribs, tied the strings... "When in China, cool off the Chinese way, so cool" she said.
绿茵场上
另一种激情在燃烧
“遵义杯”国际青少年足球赛汇聚
塞尔维亚、韩国、越南等150支队伍
2000余名青少年
以球会友
On the pitch, another passion ignites. The "Zunyi Cup" international youth football tournament brought together 150 teams from Serbia, South Korea, Vietnam, and beyond — over 2,000 young players united by sport.
国际自盟山地自行车赛上
中外骑手驰骋喀斯特赛道
At the UCI Mountain Bike World Cup, riders raced through karst terrain.
第13届亚洲体操锦标赛也落户遵义
25国近600名运动员齐聚
46岁的丘索维金娜亮相跳马赛场
The 13th Asian Gymnastics Championships also landed in Zunyi, gathering nearly 600 athletes from 25 countries — 46-year-old Oksana Chusovitina stunned on vault.
外交部发言人官方账号
转发赛事短片
让世界目光聚焦遵义
The Ministry of Foreign Affairs spokesperson's official account shared the event reel, turning global eyes to Zunyi.
遵义的Cool：
一半山水，一半人情
Zunyi's COOL:
nature's beauty, people's warmth.
外国游客
真正踏上这片土地才明白
遵义的“Cool”
不只在15℃的溶洞里
更在滚烫的炒洋芋锅边
在千年古城墙的掌纹间
在打铁花溅起的星火里
Foreign visitors truly understand only when they set foot here: Zunyi's "Cool" isn't just in the 15°C caves — it's in the sizzling potato woks, in the fingerprints on thousand-year-old walls, in the sparks of molten iron.
沉浸式感受冰火交融的独特体验
触摸鲜活生动的人间烟火
遵义把“凉”和“酷”揉进了山水和日常
这大概就是China Cool本来的样子：
看得见风景
摸得到温度
装得下世界
Immerse yourself in the unique blend of cool and warm — touch the vibrant pulse of everyday life. Zunyi weaves "cool" and "awesome" into its landscapes and daily rhythms. This is what China Cool truly means: scenery you can see, warmth you can feel, and a world that welcomes all.
透过遵义热辣滚烫的烟火
与沁人心脾的清凉
世界看见一个
更加开放、多元、鲜活的中国
Through Zunyi's sizzling vibrancy and refreshing coolness, the world sees a more open, diverse, and dynamic China.
